Search Engine Optimization Tools
If you want to increase your page rankings and improve traffic, you must keep a close watch on relative keyword volume. This is because relative keyword volumes determine how many relative keywords your website has relative to others. In other words, this tells Google what relative keywords your website is compared to other websites. Google uses this data to assign page rankings to websites.
So how exactly does Google calculate relative keywords search volume database? Google’s AdWords Keyword Tool and Google Analytics both use relative keyword volume as one of the factors that determine page ranking. These tools collect keyword data from your website. They also calculate your relative keyword frequency, click-through rate and total number of pages. And they determine your relative keyword phrase weight, which is another way of saying how many times your keyword appears on a page relative to others. Relative keyword phrases are basically variations of your key phrase.
Relative keyword density is another factor. Relative keyword density is the ratio of keywords to total keyword. When it comes to relative keyword density, Google’s AdWords Keyword Tool uses an exponentially growing formula. Basically, every time a relative keyword appears more than once, then it will be counted as one. The higher the number of times your keyword appears, the higher your relative keyword density will be.
Google’s AdWords Keyword Tool and AdWords Statics both measure relative keyword density. However, the relative keyword density that is measured by Google AdWords is not absolute. The content network will oftentimes contain multiple versions of the same keyword. Therefore, the exact same keyword may appear in different variations across different websites. On the other hand, absolute keyword density measures the absolute number of times that keyword appears throughout a site.
To put it simply, Google AdWords Keyword Tool and AdWords Statics measure relative keyword density, but not absolute keyword density. Let’s say that I create a relative keyword phrase that is “How to impress a girl”. Next, I write articles based on this phrase. In order to determine the absolute keyword density, I would need to divide the number of times this keyword appears throughout my entire website by the number of articles that I have written.
Google AdWords Keyword Tool and AdWords Statics both measure relative keyword volume, but they do not provide you with absolute keyword volumes. The best tool for determining relative keyword volume is called Keyword Traffic Estimator. Keyword traffic estimators work by calculating the number of times each keyword appears throughout a page and then dividing that number by the total number of pages on your site. This allows you to quickly determine how much overall traffic you are really getting.